Mamaearth Rice Water Shampoo is a nourishing hair cleanser formulated with the goodness of fermented rice water, keratin, and wheat protein to strengthen weak and damaged hair. It gently removes dirt, excess oil, and impurities while helping reduce hair breakage and improving hair texture. The shampoo deeply nourishes the scalp and hair, leaving it soft, smooth, shiny, and easy to manage. Suitable for all hair types, it is free from harmful chemicals such as sulfates and parabens, making it gentle enough for regular use. With consistent use, it helps restore hair vitality, improve manageability, and promote healthier-looking, stronger hair.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mamaearth Rice Water Shampoo is enriched with rice water and keratin to gently cleanse, strengthen, and nourish hair while helping reduce breakage and leaving it soft, smooth, and healthy-looking.<\/p>\n","protected":false},"featured_media":28599,"comment_status":"open","ping_status":"closed","template":"","meta":{"_members_access_role":[],"_members_access_error":""},"product_brand":[],"product_cat":[396],"product_tag":[],"class_list":["post-28598","product","type-product","status-publish","has-post-thumbnail","product_cat-personal-care-wellness","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/product\/28598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=28598"}],"version-history":[{"count":1,"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/product\/28598\/revisions"}],"predecessor-version":[{"id":28600,"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/product\/28598\/revisions\/28600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/media\/28599"}],"wp:attachment":[{"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=28598"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/product_brand?post=28598"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/product_cat?post=28598"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/bathsuperstores.co.uk\/index.php\/wp-json\/wp\/v2\/product_tag?post=28598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}